ABOUT

Hi! My name is Lili - the little minion behind Cult Blonde. To understand my love for my shop, I feel like I should give a little background on where everything started...

I was born in Hawaii with three inches of wispy white hair that everyone said would fall out, but never did. I grew up off the grid in a shack in the woods, which we lovingly named The Ranch. Here my five siblings and I lived happily, plucking mangoes from trees, chasing chickens, walking barefoot on red dirt, running naked on the beach and crushing macadamia nuts with rocks to expose the sweet sweet meat inside.

We heated water with a wood-burning boiler from an old ship and listened to the pitter-patter of raindrops on our tin roof. The bathroom was lined with vines and had no ceiling, so you could take a bath and stare at the stars or the clouds passing by. There were always animals around (big ones tall ones skinny ones small ones) and I was never lonely. We didn't have much, but we had each other, and that was enough.

My dad was a street artist and musician that looked like Thor and my mom was always barefoot with a plumeria in her ear. They encouraged me to create art, think independently and to connect with nature. I like to joke that we were a family of cult blondes living in the woods. I am so grateful for this upbringing and am excited to do the same for my babies someday. This brings me to the root of my brand Cult Blonde - a perfect representation of my desire for hustling, sustainability, growth, creativity...a genuine little piece of me. 

It's such a joy to grow this brand and I hope it brings you a little joy too!

Xoxo lili

collage by @rosiesayerdesign